Episode 154

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Published on:

13th Jun 2025

Trump Media’s $2.5B Bitcoin Move: Signal or Stunt?

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Trump Media just made a $2.5B Bitcoin move. Square flipped Lightning on at the point of sale. And the Bitcoin Conference? It threw a few curveballs. In this post-conference debrief, Josh Friedeman is joined by Jon Gordon and Trey Sellers to break down treasury shifts, political plays, and business adoption trends you need to know.

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TAKEAWAYS

  • Trump Media’s treasury move blurred the line between campaign optics and Bitcoin conviction.
  • Square’s Lightning rollout gives 4M merchants instant Bitcoin payment access.
  • Bitcoin’s adoption is rising—but remains stuck in partisan gridlock.
  • The team’s conference predictions flopped—and exposed where Bitcoin hype still outpaces delivery.
  • Sound HSA aims to redefine medical finance with Lightning and patient sovereignty.
  • Trump’s Rumble deal mixes alt-media, politics, and Bitcoin into one volatile cocktail.
  • Is Bitcoin a strategic treasury asset—or just PR in disguise? The jury’s still out.
  • Businesses want Bitcoin—but lack the playbook to use it.
  • From Unchained to Square, Bitcoin’s institutional playbook is splintering—not consolidating.

SHOW PARTNERS

Mentioned in this episode:

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

Velas Commerce: Biz Tech Meets Bitcoin

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The Bitcoin Playbook
Proven strategies for using Bitcoin in your business
🚀 The Bitcoin Playbook is your go-to podcast for business owners and entrepreneurs looking to integrate Bitcoin into their businesses.

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About your host

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Josh Friedeman

Josh Friedeman is a coach who works with organizations to improve their efficiency and revenue. Learn more about him and his guests on his two podcasts, "Business Bitcoinization" and "Life as Leadership." To explore working with Josh, visit friedemanleadership.com.